The Saltwater Sauna
“Straight away, I knew - this needs to be with Heartwood.”
Arlene Glyn Jones
Established in 2021 by Finnish-born artist and surfer, Arlene Glyn-Jones (née Lukkarinen), and surfer and cold water immersion enthusiast, Sam Glyn-Jones, The Saltwater Sauna offers award-winning sauna bathing experiences and rituals from three different sites across England’s South Coast.
The vision for The Saltwater Sauna was originally born out of Sam Glyn Jones’ community surf and wellness project Resurface, which combined surfing, yoga, social connection and cold water therapy in a peer-support program aimed at improving the wellbeing of the local community.
The pair chose to work with Heartwood from the outset, setting up a crowd-funding initiative to help finance the original mobile sauna for Sandbanks beach. With the popularity of the sauna far exceeding their initial expectations, the pair moved to run the company full time, expanding on the original site and acquiring two new sites - Avon Beach and Lulworth Cove.
“We were really drawn to a small, local business that had a real attention to detail. It was a very personalised experience - and that is what we were creating here (in The Saltwater Sauna). We really aligned with the ethos of Heartwood. You can tell, not just through the building, but through the people, that there is going to be a level of attention and a level of quality” - Sam Glyn-Jones
“For me, it was a case of not wanting to buy something twice because you’ve gone for something that’s maybe cheaper but less quality, then having to upgrade it later. So straight away, I was like - this needs to happen, this needs to be with Heartwood.” Arlene Glyn-Jones.
You can learn more about Sam and Arlene’s journey and why they chose Heartwood in this magazine article and interview.